Founder, Jennifer Whitney, and Elaine Kabala, the executive director of the Eastern Sierra Council of Governments, made the journey to Eureka, California to present about the fund and its impact on Main Street revitalization with a presentation titled “Seeding Opportunity in Bishop” at the California Main Street Conference.
Elaine shared the specific conditions put in place in Bishop that paved the way forward, and Jenn spoke about how the Opportunity Zone incentive can be used to revitalize rural Main Streets and shared an overview of the project.
Culturally protected by the ‘Redwood Curtain,’ Eureka is famous for its unique Victorian architecture, creative culture, and unique, locally owned shops and restaurants. We were so inspired by the history, architecture, public art, and natural landscape that define this region, and all the community initiatives implemented over the last fifteen years including the Main St program, Cultural Arts District, and public/ private partnerships that created the climate for economic vibrancy.
